So your lead magnet is converting… Now what? How to get from free offer to sale fast!
“How do I move someone from my free offer to a paid sale?”
One of the questions I hear a lot from students and clients is some version of this:
“I took your advice on creating a free offer, Mary, and I’m getting more leads than I ever thought possible! But now what do I do? How do I move someone from my free offer to a paid sale?”
Sound familiar?
Today I’m sharing a couple options that you can apply to your business if this is the challenge that you're currently facing… converting those interested “warm” leads into “hot” paying buyers!
If you are using a lead magnet that is converting, you're getting qualified people on your list - so bravo! But your job isn’t over…
Your next step could be to create either a “value ladder” (also called a “customer journey”).
