The Brief - Roadmap to Great Creative Campaigns
“…if you’re in business, you need to think about branding!”
Do you know that when your CREATIVE BRIEF is done well, it could be your roadmap to PROFITABLE creative campaigns?
But if done poorly, it's a surefire way to waste tons of TIME, MONEY, and EFFORT.
In this episode of Sticky Note Marketing, I'm going to address the biggest mistake I see even smart marketing professionals and business owners make when it comes to creative brief development.
I will walk you through 3 simple steps to make sure you don't make this mistake in your business!
I know that no organization wants to waste money on marketing campaigns that don't work...so I'm sharing my keys to creative briefing success.
The 7 elements that should be in every creative brief
Why even senior marketing leaders get Insights wrong
How to make your Agency & creative partners love you (and how you can empower them to create great work)
